At 16, moving from Germany to New Zealand meant staying connected across 18,000 km — Skype, Facebook, whatever worked. That's how this started.At Bertelsmann, I was using Instagram in 2011, years before most companies had touched it. I wrote a whitepaper on internal social media use and helped organize a meeting between the Bertelsmann CEO and the CEO of one of the world's largest search engines.

Fourteen years in marketing, strategy, and consulting — five of them at Monitor Deloitte and Deloitte Digital, working with BMW, Volkswagen, GSK, Lufthansa, and Miele. My Research Masters in Marketing Strategy from Tilburg University came with a €36k scholarship, and as a finalist in McKinsey's "CEO of the Future" competition, my team and I presented a transformation strategy directly to the SAP board.

VS Studio is my independent practice — social media, SEO, GEO, paid ads, email marketing, and brand, all in one person. No account managers, no handoffs.

Fahrengold's Instagram grew from 600 to over 15,000 followers and became their number one digital lead generation channel. Med-Plast got a full strategy, governance framework, and trained team within 3 months. I sparked the launch of Deloitte Digital Germany's Instagram and Twitter , leading an internal team of 8 in 2015.